#PostPermanent
Insight:
Idea:
There are times in life where hydration is a necessity. When you've pushed yourself to the limit...and then kept going.
In those 110% moments, you need quick and convenient recovery.
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Thankfully, there's Prime. Fast, low calorie hydration is only an arms length away. When you reach your full potential, you reach for Prime.
other print concepts
Prime? You Decide.
When it comes to delicious hydration drinks, the party's pretty crowded.
Thankfully, Prime is positive its all natural ingredients and dedication to flavor makes it the obvious winner. So obvious, in fact, that we're willing to let you try for yourself!
Whether it's a major chain or just a local lifting spot, all gyms have a drink fridge. Prime is about to enter the conversation in a big way by installing their own free prime fridge right next door. Gym-goers can see for themselves how Prime knocks out the competition.
Other hydration drinks are dinosaurs. Prime is the drink of a new generation. It's comedic and current social media presence is a reflection of that.
Refreshingly funny.
