Shinola | Mysite

Insight:

Shinola makes watches that focus on quality and craftsmanship above all else. Each watch is a handcrafted love letter to the very concept a timepiece.

In layman's terms; these great watches are made for the people who appreciate great watches.

Idea:

Shinola wants to dedicate their watches to the dedicated watch lovers.

This campaign aims to show appreciation to those who recognize our work, while highlighting what makes this product so special in the first place.

Shinola Scroll Breaks

These days, it seems like we're scrolling more often, and longer than we ever have before. We don't give our thumbs enough credit.

It may be hard, but Shinola invites everyone to take a short scroll break. This sponsored vertical video will pop up in TikTok and Instagram reels feeds to hopefully halt a content binge. Of course, we're timing it with an iconic Shinola watch.

Shinola Try Before you Buy

There isn't a feeling more satisfying than trying on that perfect watch for the very first time. However, we recognize that's not always possible.

Thanks to the modern AR technology, anyone can have the experience of discovering their new favorite timepiece from the comfort of their own phone.

Through an impressive social media filter, customers can sample watches beforehand, see how they work with outfits, and even show them off for others to admire.

Other print concepts

I had a lot of fun with watch puns.