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Insight:

Reaching for a sharpie means writing with a purpose.

These permanent markers are bold, striking, and...permanent!

What you write with Sharpie is always intentional, and almost never boring. 

Idea:

Embrace what makes the Sharpie so special.

Through clever and relatable situations, we'll showcase some of the many ways to use this  (intentionally) permanent marker.

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#PostPermanent

People delete their posts. It’s human nature. 

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That’s why Sharpie is challenging the public to post with permanence. Using #PostPermanent, users can share unapologetically real messages with the intention of never taking them down.
 

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Sharp-fitti

We could post a print ad in a dense, public area.

We could also let the people make it for us. 

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Sharpie is letting the public create the print.

Through this live installation, anyone passing by can take a second to leave their mark with the power of Sharpie marker. 

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